DIGITAL DESIGN CONSULTANT. LONDON, UK

SPECIALISING IN BEAUTY, FASHION, LUXURY & SPORTS

AMIKA •AMIKA •AMIKA •AMIKA •AMIKA •
Amika

DESIGN SYSTEM
PRODUCT DESIGN
ECOMMERCE
BRANDING

DESIGN CONSULTANT

2022-PRESENT

OVERVIEW

Site redesign and headless migration for award-winning haircare brand, Amika. Spanning over 12 months, the overhaul of loveamika.com began with foundational UX updates including a new cart and checkout experience alongside a whole range of flexible components, all tied together by a global design system.

LG ELECTRONICS •LG ELECTRONICS •LG ELECTRONICS •LG ELECTRONICS •LG ELECTRONICS •
LG_00

WEB
DESIGN SYSTEM

BRANDING
UX/UI


SENIOR DESIGNER

WOLFF OLINS
2023

OVERVIEW

Brand site for LG's new brand expression and evolution of their value of “Life’s Good”. The brand site explores LG's redefined values, philosophy and core brand elements bringing together the transformation as part of its plans to become a global iconic brand. The site curates some of the brand's new showreels, design usage and it's iconic digital icon brought to life with various expressions and emotions.

EVIAN×COPERNI •EVIAN×COPERNI •EVIAN×COPERNI •
Evian_00

DIGITAL EXPERIENCE
CAMPAIGN
UX


SENIOR DESIGNER

SHARPEND
2023

OVERVIEW

Creating a unique digital experience for Evian's most recent collaboration with fashion label, Coperni. The experience is triggered by scanning a QR code on the back of the limited-edition bottle, opening a immersive experience where users can explore constellations, read about both brands' origins and the source of Evian's water.

MONCLER •MONCLER •MONCLER •
Moncler_01

DESIGN SYSTEM
PRODUCT DESIGN
ECOMMERCE
UX/UI


SENIOR VISUAL DESIGNER

R/GA LONDON
2021-2022

OVERVIEW

Global design system build for Moncler.com. The system allowed Moncler to use a consistent design library across all of their touchpoints, including web, app, campaign and social. All built in Figma creating a single source of truth, an all-new icon set, type stack and over five hundred components and tokens.

GLOSSIER •GLOSSIER •GLOSSIER •
Glossier_01a

DESIGN SYSTEM
PRODUCT DESIGN
ECOMMERCE
UX/UI


LEAD PRODUCT DESIGNER

GLOSSIER
2021-2022

OVERVIEW

Product design for beauty brand, Glossier. With it's cult following and transitioning target audience, Glossier required updates to their e-commerce platform, including all-new features, live user testing, refreshed components and creation of a cohesive design system.

WALKIE TALKIE •WALKIE TALKIE •WALKIE TALKIE •
WT_01

PRODUCT DESIGN
APP
DESIGN SYSTEM

BRANDING
UX/UI

LEAD DESIGNER
KOTO
2023

OVERVIEW

After quick growth, Walkie Talkie needed a refreshed product and brand to hone in on their core values of authenticity, openness and spontaneity. A full app redesign and UX overhaul allowed us to design an experience, fuelled by user testing and feedback, creating a fresh product for their dedicated audience.

BACARDÍ •BACARDÍ •BACARDÍ •
Bacardi_000

DIGITAL EXPERIENCE
CAMPAIGN

WEB
ECOMMERCE
UX/UI


ART DIRECTOR

AKQA LONDON
2021

OVERVIEW

A web-based experience launched from the bottle of Bacardí's Summer Range. Scan the QR code to be transported to Bacardí Island, home of cocktail inspiration, mini games and entry to win a Caribbean escape courtesy of Bacardí. First launched in 2021, the campaign has ran alongside the microsite each year since.

EO CHARGING •EO CHARGING •EO CHARGING •
EO_01

DESIGN SYSTEM
PRODUCT DESIGN
APP
UX/UI


LEAD PRODUCT DESIGNER

EO CHARGING
2020-2022

OVERVIEW

Product Design for one of Financial Times' fastest-growing business in the EV sector. I lead the design alongside the EO team to build a scaleable design system for their products, supporting a connected charging ecosystem. These products are used by some of the world’s biggest businesses and fleet operators and distributed to over 30 countries around the world.

NIKE RUNNING •NIKE RUNNING •NIKE RUNNING •
Nike_01

WEB
DIGITAL EXPERIENCE
PRODUCT DESIGN
A/R
UX/UI


LEAD DESIGNER
REHAB

2020

OVERVIEW

An A/R experience for the launch of the revolutionary Nike React Infinity Run. The experience showcased the revolutionary React Infinity Run design through abstract deconstructions of the shoe's innovative materials, enabling runners to interact and explore each of the shoe's benefits with direct links to purchase on Nike.com.