DIGITAL DESIGN CONSULTANT. LONDON, UK
SPECIALISING IN BEAUTY, FASHION, LUXURY & SPORTS
DESIGN SYSTEM
PRODUCT DESIGN
ECOMMERCE
BRANDING
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DESIGN CONSULTANT
2022-PRESENT
OVERVIEW
Site redesign and headless migration for award-winning haircare brand, Amika. Spanning over 12 months, the overhaul of loveamika.com began with foundational UX updates including a new cart and checkout experience alongside a whole range of flexible components, all tied together by a global design system.
WEB
DESIGN SYSTEM
BRANDING
UX/UI
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SENIOR DESIGNER
WOLFF OLINS
2023
OVERVIEW
Brand site for LG's new brand expression and evolution of their value of “Life’s Good”. The brand site explores LG's redefined values, philosophy and core brand elements bringing together the transformation as part of its plans to become a global iconic brand. The site curates some of the brand's new showreels, design usage and it's iconic digital icon brought to life with various expressions and emotions.
DIGITAL EXPERIENCE
CAMPAIGN
UX
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SENIOR DESIGNER
SHARPEND
2023
OVERVIEW
Creating a unique digital experience for Evian's most recent collaboration with fashion label, Coperni. The experience is triggered by scanning a QR code on the back of the limited-edition bottle, opening a immersive experience where users can explore constellations, read about both brands' origins and the source of Evian's water.
DESIGN SYSTEM
PRODUCT DESIGN
ECOMMERCE
UX/UI
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SENIOR VISUAL DESIGNER
R/GA LONDON
2021-2022
OVERVIEW
Global design system build for Moncler.com. The system allowed Moncler to use a consistent design library across all of their touchpoints, including web, app, campaign and social. All built in Figma creating a single source of truth, an all-new icon set, type stack and over five hundred components and tokens.
DESIGN SYSTEM
PRODUCT DESIGN
ECOMMERCE
UX/UI
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LEAD PRODUCT DESIGNER
GLOSSIER
2021-2022
OVERVIEW
Product design for beauty brand, Glossier. With it's cult following and transitioning target audience, Glossier required updates to their e-commerce platform, including all-new features, live user testing, refreshed components and creation of a cohesive design system.
PRODUCT DESIGN
APP
DESIGN SYSTEM
BRANDING
UX/UI
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LEAD DESIGNER
KOTO
2023
OVERVIEW
After quick growth, Walkie Talkie needed a refreshed product and brand to hone in on their core values of authenticity, openness and spontaneity. A full app redesign and UX overhaul allowed us to design an experience, fuelled by user testing and feedback, creating a fresh product for their dedicated audience.
DIGITAL EXPERIENCE
CAMPAIGN
WEB
ECOMMERCE
UX/UI
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ART DIRECTOR
AKQA LONDON
2021
OVERVIEW
A web-based experience launched from the bottle of Bacardí's Summer Range. Scan the QR code to be transported to Bacardí Island, home of cocktail inspiration, mini games and entry to win a Caribbean escape courtesy of Bacardí. First launched in 2021, the campaign has ran alongside the microsite each year since.
DESIGN SYSTEM
PRODUCT DESIGN
APP
UX/UI
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LEAD PRODUCT DESIGNER
EO CHARGING
2020-2022
OVERVIEW
Product Design for one of Financial Times' fastest-growing business in the EV sector. I lead the design alongside the EO team to build a scaleable design system for their products, supporting a connected charging ecosystem. These products are used by some of the world’s biggest businesses and fleet operators and distributed to over 30 countries around the world.
WEB
DIGITAL EXPERIENCE
PRODUCT DESIGN
A/R
UX/UI
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LEAD DESIGNER
REHAB
2020
OVERVIEW
An A/R experience for the launch of the revolutionary Nike React Infinity Run. The experience showcased the revolutionary React Infinity Run design through abstract deconstructions of the shoe's innovative materials, enabling runners to interact and explore each of the shoe's benefits with direct links to purchase on Nike.com.