Forevermark

PROJECT OVERVIEW

Each Forevermark diamond carries a promise of its own - beautiful, rare and responsibly sourced. We pitched a CRM vision and strategy that encompassed The Forevermark Promise.

Role: Designer   Agency: Amaze   Year: 2017

01. EACH FOREVERMARK DIAMOND IS CAREFULLY SELECTED

Where the story begins...

Each Forevermark diamond is inscribed with a unique ID number to show that it has been preciously cared for throughout its journey. Registering your Forevermark diamond makes it exclusively yours and allows access to your diamond’s details at any moment.

To help our vision come to life, we told the story of a recently engaged couple living in the United States. The couple had sealed their engagement with a Forevermark ring. It was now up to the bride-to-be to register her Forevermark diamond.

The ‘Register my Diamond’ user journey required web pages, email communications, direct mail and social interactions. The pitch ran over a two week period from concept through to final designs, prototypes and presentation.

02. HOMEPAGE POP-UP - COOKIES REMINDER

Customers arriving to the Forevermark website for the first time will be served a pop-up to inform them that the Forevermark website uses cookies. If a customer is looking for an engagement ring for a loved one they will need to use private browsing to ensure it stays a big secret!

fm-full-width-01fm-full-width-01

03. DIAMOND REGISTRATION CONFIRMATION EMAIL

fm-mobiles-02fm-mobiles-02

A direct mail piece is sent to customers who have spent over a certain threshold in the Forevermark Engagement range. The direct mail arrives 7 days before an email counterpart (below) is sent with links to the Forevermark website.

04. WEDDING RING INSPIRATION EMAIL 

The content in both the direct mail and the email is based around finding the perfect wedding ring to compliment an existing engagement ring and a wedding band for each of the couple. Animated 360º product shots were used to add an extra level of detail to the product description.

All work is property of Amaze Ltd and Forevermark.

[unex_ce_button id="content_v5nix2306" button_text_color="#121212" button_font="semibold" button_font_size="28px" button_width="full_width" button_alignment="center" button_text_spacing="0px" button_bg_color="#e3e3e3" button_padding="200px 60px 200px 60px" button_border_width="0px" button_border_color="#000000" button_border_radius="0px" button_text_hover_color="#ffffff" button_text_spacing_hover="0px" button_bg_hover_color="transparent" button_border_hover_color="#000000" button_link="/work/lexus" button_link_type="url" button_link_target="_self" has_container="" in_column=""]Next Project[/ce_button]